Instagram is the perfect social media platform for every individual and business to share their information through videos, images, or advertisements.
It is the most popular and trendiest platform in the world, with 1 billion monthly active users. Brands and marketers don’t ignore this excellent platform for their business growth.
Are you looking for the best and well-known marketing guide on Instagram to maximize your brand reach all over the country?
The following tips will help you to understand the great platform of Instagram and it’s marketing features.
Switch Instagram Business Account
On Instagram, the first and the most important thing you need to follow on Instagram before you start your marketing is to switch your business account.
Instagram offers a business account feature to create your account as your business purpose, and it is similar to the Facebook business profile.
Here are some simple steps to set up your business account:
- Go to your Instagram account
- Click settings
- Click Switch to a business account
Why should you switch your business account on Instagram?
Switching to a business profile will give you a great feature like you can access free Instagram analytics to track your account performance and get a contact button to find which one can directly contact you.
Post Effective Instagram Stories
Stories are the hottest part of the Instagram platform, and it appears at the top of the user’s profile. Instagram stories live 24 hours only. After that, it automatically disappears. It is a great feature on Instagram to catch and attract a wider audience.
Instagram stories give a great feature to show your content in a carousel format – displaying one picture after the other. This helps to make the Instagram stories format in a perfect, clear way at a time.
You can add filters, effects, stickers, transitions, texts, hashtags, and location tags also. It shows your posts more attractive.
Upload Stories at the Perfect Time
When it comes to posting on Instagram or other social media networks, you should follow the consistency and choose the perfect days and times to share your content.
Okay, which is the perfect day and time to post content on Instagram?
According to the research, Wednesday is the best time to share ? on Instagram, and 10 AM to 7 PM is the perfect time to upload content to get more reach on Instagram story views.
Use Instagram Highlight Feature
Instagram highlights are shown right at the top of your profile page. It grabs immediate attention when the user enters your profile. You can move your Instagram marketing to the next level by using the highlights feature.
Here are some benefits of the Instagram highlight feature:
- You can post images from events, behind-the-scenes action.
- Showcase your different product collections
- Launch new products and services and highlight them at the right top of your profile page.
If you take advantage of this highlights feature, you can buy Instagram story views to increase your views and reach a specific target audience. It is also the perfect way to make your stories much popular, spread brand awareness, and show your profile authenticity very quickly.
Partner with Perfect Influencers
The ultimate marketing strategy on Instagram is a campaign with a perfect influencer. Influencers play an important role in all social networks because they have many fans and followers in different sources and different content types. Nowadays, most people purchase products based on popular celebrities and influencers recommendations.
Influence marketing will help you to increase your reach and brand visibility across the world. You can even work with them for brand promotion, product reviews and launches, sponsored posts, and improved social awareness.
Use Relevant Hashtags
Hashtags are the pillars of social media reach, and it helps users to find your posts very quickly. Instagram allows up to 30 hashtags per post, but less is more. Using 10 to 12 hashtags per post is more effective to reach a massive audience.
These tips to enhance your brand on Instagram. Make sure to use these tips to develop your business with millions of customers.
Thank you for reading this article!