INSTAGRAM TIPS FOR GROW YOUR BRAND AND BUSINESS

Twitter and Facebook are old news: if you desire your business to be successful on social media platforms these days, you should need a lively existence on the Instagram platform. More than 200M Instagram users visit a minimum of one Instagram business profile each day. 90% of Instagram users follow an Instagram business account on Instagram. Automatic Instagram likes monthly will help you to grab that Instagram business account following users.

BRANDED INSTAGRAM HASHTAGS

Instagram branded hashtags will help you improve your company’s discoverability by allowing the audience to join over shared values and interests. Your hashtag will act as a small call to action. According to the report of Sprout Social, content with at least one or two hashtags will get higher engagement than content without hashtags. The most powerful and branded hashtags are very convenient and eye-catchy.

CREATE A UGC

The UGC on Instagram feels more true and needs to build more trust. But using a UGC plan can be very tricky. Make sure that your UGC must be very carefully edited, promoted, and solicited to make sure that it literally repeats with followers.

WORKING WITH INFLUENCERS

Generation Z and Millennials shoppers do not care particularly about Bollywood celebrities. Rather than being Bollywood celebrities, they turn their profession to influencers on Instagram for insight into which product they are purchase and how they should live their daily lives. The most effective assets on Instagram are Influencers. According to the study of Social Media Today, influencer marketing on Instagram provides ten times the return on inputs of other social media marketing or digital marketing.

CREATE A COLOR PALETTE AND BRAND THEME

Every target of your IG channel should work with your target audience and brand. The theme for your brand can carry a good perception to your Instagram channel. A  theme of your brand on Instagram is just a set of instructions that define how your business is represented on your IG channel. It must include the elements such as bearable photo styles, font, color, tones, and more.

This theme is strengthened by a color palette, which should reflect your brand’s value and personality. For e.g., earth tones can give your page a rustic type vibe, while smooth neutrals such as grey and black provide your page a modern sophistication.

Mattress brand Casper is one of the Instagram channels that keeps a compatible color theme of whites and blue matched with bright pictures to set up a compatible and great theme on their IG page.

CALL TO ACTIONS

Users on Instagram hold a notoriously short span of attention; call to action could be as easy as directing users to stories, where users can see upgrades on limited-time sales or special events. 

CONTENT DIVERSIFY

Instagram is not just about photos, but also image-based content works incredibly and effectively. Instagram is also a great platform for sharing marketing video clips in brief. If you use video content, the audience can be directed to your other social media channels, such as youtube. All of the big Instagram business accounts are using videos because it gives better results.

TRENDING HASHTAGS

You will find plenty of ideas about hashtags on Instagram’s Explore page.

PHOTO CONTEST RUNNING

Among Instagram users, contests are increasingly popular. A photo contest will increase goodwill among your existing audiences while boosting brand awareness of the brand. Before your launch photo contest, make sure that you are clear on both local laws and Instagram’s rules.

SCALE AND AUTOMATE USING SOFTWARE

  • Social Insight for tracking Instagram key analytics.
  • Repost for easily resharing other Instagram content–, particularly, it is great for user-generated content.
  • Foursixty for turning your Instagram posts into shoppable galleries.
  • Later, for scheduling and planning posts.
  • Boomerang for creating beautiful and quick videos.
  • Linktree for managing your author bio and website link on Instagram.